A documentary-style human moment in a home interior

REAL PEOPLE. DEEP INTERVIEWS. INSTANTLY SEARCHABLE.

Human reality, on tap.

When it comes to understanding customers, there is no replacement for expertly conducted deep interviews with real people. But this is often slow, expensive and unrepresentative.

Dose of Reality is a constantly updated AI-searchable library of deep qualitative research. Ask a question in plain English. Uncover real, meaningful insight and see the footage for yourself, on the platform.

When it comes to understanding customers, there is no replacement for expertly conducted deep interviews with real people. But this is often slow, expensive and unrepresentative.

Book a demo

HOW IT WORKS

Human-led research. AI-powered access.

AI helps you access the reality. It does not invent it.

A subscription giving brands and agencies instant, AI-searchable access to thousands of hours of real people’s lives. Our roving reality reporters add new interviews, home visits and missions every week.

Deep reality

Expertly conducted ethnography, missions, and real deep interviews

Thousands of lives

Pooled into one ever-growing library - economies of scale no single project can match.

Instant access

Ask anything in plain English. Our AI answers with scenes of participants themselves

Think of it as a streaming library of real life, with an analyst built in.

WAYS TO WORK

Access. Shape. Commission.

Three ways to work with the content library

ACCESS

Search the content library

Search video, audio, photography and transcripts already in the library.

SHAPE

Influence what comes next

Help steer future homes, geographies, categories and brand focus to suit your ongoing needs.

COMMISSION

Set a specific brief

Commission ongoing bespoke research, scoped and fielded for your exact requirements.

A year’s subscription cheaper than a single qual project.

The people behind Dose of Reality

Real human understanding needs people who can sit with ambiguity, listen carefully, and turn what they find into evidence teams can act on. Dose of Reality was built to put both in one place.

James Addlestone

Co-founder

James has spent his career building products using data to understand customer behaviour. He started his career as a Data Scientist at Deloitte, and was most recently Head of Data Arts at Saatchi & Saatchi. At Dose he leads the product build and behavioural research, ensuring we are delivering human reality on tap with analytical rigour.

Data science

Customer Behaviour

Mark Hadfield

Co-founder

Mark is a qualitative researcher who has built his career getting closer to the people most insight work overlooks. Through Meet the 85%, he champions understanding the majority who live well outside the marketing bubble. At Dose he leads the in-person, ethnographic craft that makes our insight real rather than assumed.

Ethnographic research

Marketing Strategy

EARLY SIGNALS

What people are saying about Dose

Early conversations point to a clear appetite for searchable, reusable human evidence.

“What an amazing thing you guys have built. F***ing hell. It’s been so missing. Very, very good.”

Chief Strategy Officer

Large media agency

“Dose would add a lot of value to our clients immediately.”

Chief Strategy Officer

Creative consultancy

“I just think this is so good and it offers something that we simply don’t have in any other way. I want this tool. Give me this tool.”

Head of Client Services

Communications agency

“This will be a game changer for us.”

Insights & AI Product Manager

National broadcaster

Ready to dive into reality?

Join tens of others already on the platform.

Book a demo