A documentary-style human moment in a home interior

REAL PEOPLE. DEEP INTERVIEWS. INSTANTLY SEARCHABLE.

Human reality, on tap.

When it comes to understanding customers, there is no replacement for expertly conducted deep interviews with real people from across the country. But this is often slow, expensive and unrepresentative.

Dose of Reality is a constantly updated AI-searchable library of deep qualitative research. Ask a question in plain English. Uncover real, meaningful insight and see the footage for yourself, on the platform.

When it comes to understanding customers, there is no replacement for expertly conducted deep interviews with real people from across the country. But this is often slow, expensive and unrepresentative.

Dose of Reality is a constantly updated AI-searchable library of deep qualitative research. Ask a question in plain English. Uncover real, meaningful insight and see the footage for yourself, on the platform.

Request early access

HOW IT WORKS

Combining deep qualitative research with real human behaviour

A subscription giving brands and agencies instant, AI-searchable access to thousands of hours of real people’s lives, and data on what they actually do.

Deep reality

In-home interviews, self-shot video diaries, and real behavioural data.

Thousands of lives

Pooled into one ever-growing library - economies of scale no single project can match.

Instant access

Ask anything in plain English. Our AI answers with scenes of participants themselves

Think of it as a streaming library of real life, with an analyst built in.

Why Choose Dose of Reality?

Our subscription platform will provide an on-demand window into the real lives of consumers, enabling more informed, empathetic strategies.

Depth

Deep, meaningful insight into real people's lives

Depth

Deep, meaningful insight into real people's lives

Foresight

Be the first to spot emerging attitudes or behaviour

Foresight

Be the first to spot emerging attitudes or behaviour

Value

A year's subscription cheaper than a single qual project

Derisked

Insight on tap: no need to risk research that may not deliver

Derisked

Insight on tap: no need to risk research that may not deliver

Why Choose Dose of Reality?

Our subscription platform will provide an on-demand window into the real lives of consumers, enabling more informed, empathetic strategies.

Depth

Deep, meaningful insight into real people's lives

Foresight

Be the first to spot emerging attitudes or behaviour

Value

A year's subscription cheaper than a single qual project

Derisked

Insight on tap: no need to risk research that may not deliver

The people behind Dose of Reality

Real human understanding needs people who can sit with ambiguity, listen carefully, and turn what they find into evidence teams can act on. Dose of Reality was built to put both in one place.

James Addlestone

Co-founder

James has spent his career building products using data to understand customer behaviour. He started his career as a Data Scientist at Deloitte, and was most recently Head of Data Arts at Saatchi & Saatchi. At Dose he leads the product build and behavioural research, ensuring we are delivering human reality on tap with analytical rigour.

Data science

Customer Behaviour

Mark Hadfield

Co-founder

Mark is a qualitative researcher who has built his career getting closer to the people most insight work overlooks. Through Meet the 85%, he champions understanding the majority who live well outside the marketing bubble. At Dose he leads the in-person, ethnographic craft that makes our insight real rather than assumed.

Ethnographic research

Marketing Strategy

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