An AI-searchable qualitative research platform lets teams ask questions across interviews, observations and behavioural evidence in plain English. Dose uses AI to find and organise that material while keeping every synthesis connected to the original human moment and context.
ANSWER → THEME → HUMAN MOMENT → CONTEXT
People assess value through the future effort and regret a choice might create.
“I’ll pay more if I know I won’t have to replace it next year.”
Illustrative participant moment · Household purchase · Full transcript available with approved media
Reality Stream
Short, muted moments from real life. The panels below are approved placeholders: media loads only after interaction, captions remain visible and audio never starts automatically.
Placeholder moment · Morning routine · Captions and transcript required
Placeholder moment · Shopping decision · Captions and transcript required
Placeholder moment · Home workaround · Captions and transcript required