James Addlestone
Co-founder
James has spent his career building products that use data to understand customer behaviour. He started out as a data scientist at Deloitte and was most recently Head of Data Arts at Saatchi & Saatchi. At Dose of Reality he leads the product build and the analytical side of the research, making sure human reality on tap comes with analytical rigour.
He writes about data, research method and the philosophy of evidence, both here and in the Dose of Reality newsletter.