Mark Hadfield
Co-founder
Mark is a qualitative researcher who has built his career getting closer to the people most insight work overlooks. Through Meet the 85%, he champions understanding the majority who live well outside the marketing bubble. At Dose of Reality he leads the in-person, ethnographic craft that makes the insight real rather than assumed.
He writes about what people across the UK are telling us and what it means for brands, agencies and the research industry, both here and in the Dose of Reality newsletter.